RACHEL SCHMIDT

EDUCATION

• B.A. Education, Hunter College, New York, New

PROFESSIONAL EXPERIENCE

• President of Hospice Marketing & Strategies, January 2007-Present
  - Marketing, Public Relations and Staff Development Consulting firm developing roadmaps for hospice growth and understanding.
  - Community Hospice Educator forging synergies with community groups.
  - Professional/Para-Professional recruitment and retention
• Community Relations Director for American Hospice Foundation, July 2005 - July 2007
  - Designed and coordinated community programs.
  - Developed educational marketing materials for consumers and healthcare professionals.
  - Marketed products and services of American Hospice Foundation. Orchestrated training and conferences for both consumers and healthcare professionals
• Manager of Provider Relations & Marketing, Hospice of Virginia, April 2001-July 2005.
  - Managed Provider Relations Team who marketed specific areas serviced by Hospice of Virginia.
  - Developed marketing materials for both consumers and healthcare professionals specific to the Hospice of Virginia’s service area. Handled all media inquires.
  - Grew average daily census by 100 patients over a 4 year period.
• Territory Sales Manager & Trainer for Bristol Myers-Squibb, November 1977-October 2001
  - National sales of infant formulas and pediatric vitamins.
  - District Sales Trainer responsible for new representative field training.